This logo was created as a proposal for a logo design competition to celebrate the centenary of the Madrid Metro. The creative process involved a deep dive into the graphic and aesthetic styles of the early 20th century.
Art Deco had a profound influence on architecture, furniture, jewelry, fashion, cars, and everyday objects, embodying luxury, glamour, exuberance, and a belief in social and technological progress. The style is known for its clean, geometric forms, elegant simplicity, and use of luxurious materials, reflecting a fascination with modernity and the design qualities of machine-made objects.
Inspired by this Art Deco glamour, the proposal incorporates an industrial edge, drawing from early avant-garde movements such as Art Nouveau, Futurism, and the Bauhaus school.
ServicesProposal for the centenary logotype competitionYear2019
